Platform Snapshot
Platform snapshot
- Good for:
- Events
- Live: Real-time video of predetermined events/actions
- Photo based posts
- Audience:
- 25-34-year-olds with influx of boomers
- 56% male/44% female
- Good for:
- Action photos
- Building our brand
- Showcasing our amazing departments, programs, faculty, and students
- Audience:
- 25-34 year olds
- 57% female/43% male
- Good for:
- Connect with professionals, industry leaders
- Establish yourself as a thought leader
- Recruitment
- Audience:
- Over 70% of LinkedIn users live outside of the U.S
- 51% of college graduates use linkedin
- 24% of millennials
- Good for:
- Live tweeting
- Engaging in conversations around specific research, topics
- Sharing articles, links
- Audience:
- 25-34 year olds
- 57% female/43% male
Best Practices
Best Practices
- Create minimal text on images/graphics
- Write concise/short post text
- Don’t create new hashtags for everything
- Use photos, graphics, GIFs as much as possible
- Link to our CBE, Research portal, or lab websites when possible
- Live tweet major events
- Post or forward breaking news/announcements within the first 30 minutes
- Look for ways to incorporate ‘behind the scenes’ through an Instagram story or video
- Look for local – local angles, local influencers, local news outlets where we can play
- Take advantage of trends, current events, and cultural moments
- Reply and engage with comments
- Use the correct image dimensions for each platform (see here)
- Hashtags to use:
- #UWdiscovers
- #UWserves
- #BeBoundless
- #HuskyExperience
- #ThisIsUW
- #UWinnovates
- Tag relevant parties – list of social handles
- @UWBuiltEnv (twitter)
- @UWBuiltEnvironments (instagram)
- @UW (twitter)
- @UofWA (instagram)
- Each post needs either a photo, video, or link
- Post on FB at peak times
- Wednesday at 11 am and 1 pm CST (source: Sprout Social)
- Find your peak post times in Facebook analytics
- Wednesday at 11 am and 1 pm CST (source: Sprout Social)
- Post on FB up to 3 times a day
- Use only 1 – 2 hashtags
- Utilize videos
- Use 8-15 hashtags on Instagram
- Keep captions short & include emojis
- Utilize videos and Stories
- Use student stories to highlight your department and programs
- Use carousel posts to include more than one photo
- Put links in Linktree not in the caption (unclickable)
- Post clickable, engaging content
- Produce content that is audience specific
- Share industry events and recaps
- Keep your profile visually appealing
- Profile and cover photo on your personal page
*280 character limit
- Use 1 – 3 hashtags
- Use rectangular images on Twitter
- Concise/short post text
- Don’t overload your tweet or make it look messy
- Concision is best!
- Include a link (URL/website address) in tweets wherever possible, so that people can read more about an issue
- Retweet content from relevant organizations, professionals, etc
- Favorite mentions of yourself
- Tweet once a day, every day at least